Is Somatic Cell Nuclear Transfer - 1193 Words

The second way to get hESCs is by man-created. One technology of man-creating hESCs is somatic cell nuclear transfer (SCNT), commonly referred to as cloning. This technique is also used in therapeutic cloning, which creates hESCs to treat or cure a patient with the disease. Since the created hESC contains DNA that’s virtually identical to the existing patient, this could eliminate the significant problem of tissue rejection, which could be the â€Å"impediment to the clinical success of regenerative medicine.† (Korobkin 66) And this SCNT process does not involve sperm which means that it does not involve sexual reproduction. Another technology is in vitro fertilization (IVF), using both eggs and sperm which involves sexual reproduction. Both technologies can produce hESCs, but IVF is more morally accepted worldwide. The reason for this may be that SCNT could increase the supply of embryos and â€Å"decrease respect or awe before them.† (Holland 46); embryos creat ed by SCNT are not genetically unique with the acknowledge that genetic uniqueness is one of the â€Å"valued properties of embryos crated by IVF.† (Holland 47); imperfectness of cloning technique with a human somatic cell; SCNT does not produce a pure clone so that immune rejection will not be fully eliminated. IVF is â€Å"the crucial first step in transforming human procreation in radically new ways.† (Furcht 94) Although IVF seems more acceptable after comparison, therapeutic cloning is still under opposition. To be specific, firstShow MoreRelatedSomatic Cell Nuclear Transfer Essay735 Words   |  3 Pagescloning have allowed for the possibility of human cloning. By using the process of somatic cell nuclear transfer (SCNT), in which the DNA from an adult cell is transferred into an unfertilized egg, scientists have developed the ability to clone numerous types of animals related to humans. Cloning has proven to be useful in several areas of science, improving scientists understanding of the functions of genes and the cell cycle. In addition, scientists are on the path toward using cloning in order toRead MoreTherapeutic Cloning And Its Controversy1313 Words   |  6 PagesTherapeutic Cloning and its Controversy The idea of finding a way to cure people of diseases with their own cells is one that scientists, physicians, and those who are afflicted by such diseases find very enticing. Therapeutic cloning is a process that scientists believe has the potential to achieve such goals in the future. While therapeutic cloning brings with it a variety of potential benefits and innovations, it also carries with it a polarizing ethical conflict that poses a strong impedimentRead MoreThe Human Of Human Cloning1098 Words   |  5 Pageshuman cells and tissues. There are two types of theoretical human cloning: reproductive cloning which would involve making an entire cloned human and the other, therapeutic cloning, which would involve cloning cells from a human for use in medicine and transplants by somatic-cell nuclear transfer or pluripotent stem cell induction. In reproductive cloning the entire genetic code is reproduced from a single body cell of an adult individual.  The most common cloning technique is somatic cell nuclearRead More Clones Essay1441 Words   |  6 Pagestechnologies. One of the biggest issues in the development of technology is cloning. The word clone is used in many different contexts in biological research but in its most simple and strict sense, it refers to a precise genetic copy of a molecule, cell, plant, animal, or human being.1 Human cloning has been a largely controversial focus in the area of cloning, mainly, the ethics of cloning. People have differed opinions about the ethics of cloning. Some people think that cloning is not morally rightRead MoreThe Human Of Human Cloning1100 Words   |  5 Pageshuman cells and tissues. There are two types of theoretical human cloning: reproductive cloning which would involve making an entire cloned human and the other, therapeutic cloning, which would involve cloni ng cells from a human for use in medicine and transplants by somatic-cell nuclear transfer or pluripotent stem cell induction. In reproductive cloning, the entire genetic code is reproduced from a single body cell of an adult individual.  The most common cloning technique is somatic cell nuclearRead MoreCloning for the Greater Good Essay1270 Words   |  6 Pagesembryonic stem cell research not only brings hope to people with diseases but also brings fear to many when the thought of clones walking the earth comes to mind. Therapeutic cloning is an advanced procedure also known as somatic cell nuclear transfer (SCNT) where DNA is removed from an egg and replaced with DNA from a somatic cell. After the DNA is transferred into the egg, the egg is shocked into thinking it was fertilized and cells start to divide. The fertilized egg or embryos stem cells are harvestedRead MoreThe For The Advancement Of Human Reproduction Essay2567 Words   |  11 Pagesterms of the health and survival of the individuals who will be a product of these manipulations as well as how evolution of humans will be affected throug h the manipulations. The two manipulations are: 1. Whole Organism Cloning using Somatic Cell Nuclear Transfer, (SCNT.) 2. Embryo selection using Pre-implantation Genetic Profiling, (PGP.) SCNT Cloning by definition is the process of producing genetically identical individuals this can occur through many different artificial methods. However naturallyRead MoreEscape from Spiderhead by Dr. Abnesti Essay1333 Words   |  6 Pagestake every step of scientific development extremely seriously. As see from now, people are arguing about the contradiction between science and morality, moreover, that the power science has now is too enough to destroy us already, for instance the nuclear energy. The pros and cons from scientific development shape science itself, in some cases controversial. Plus, I think the scientific morality and power controlling are two big deals that needed to be controlled. Not to eliminate, but to make themRead MoreThe Fluidity Of Cloning : Gender Norms Racial Bias3913 Words   |  16 Pagesof producing similar populations of genetically identical individuals that occurs in nature when organisms such as bacteria, insects or plants reproduce asexually. Clon ing in biotechnology refers to processes used to create copies of DNA fragments, cells, or organisms. The term also refers to the production of multiple copies of a product such as digital media or software. Molecular cloning Molecular cloning refers to the process of making multiple molecules. Cloning is commonly used to amplify DNARead MoreEssay on Human Cloning Can Make Immortality a Reality4036 Words   |  17 Pagesrejuvenation poses a legitimate threat to society in ways unimagined by the general populace. The founder of Advanced Cell Technologies (ACT), Michael West, Ph.D., has grasped the breathtaking regenerative possibilities of somatic cell nuclear transfer and his team is currently experimenting with parthenogenesis to fully understand the process of oocyte fertilization (Cibelli et al, â€Å"Somatic† 25; Cibelli et al, â€Å"The First† 45). ACT is preparing for a far weightier issue than the present intense deliberation

The Mystery And Surprise Of Character Essay - 1426 Words

stories, would cease to exist and the tone of each story would not be near as terrifying as it is with the isolation playing a huge theme in Poe’s literature. Martin Luther King Jr. once said â€Å"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.† This quote could possibly be related to Poe’s characters in that their own character is measured on how they handle fear and terror. Harry Baker said of character and reactions to fear, â€Å"The mystery and surprise of character is in truth the great spectacle of this human life of ours...In a given set of circumstances, how will a certain individual (and no other) act?(Baker 143.) Poe brings his mystery into his stories by making his characters unpredictable with how they will handle their fear. The endings in each story are very much weighted by how how each character does respond to fear stimuli. Looking at The Te ll Tale Heart the narrator says, â€Å"In the quiet night, in the dark silence of the bedroom my anger became fear — for the heart was beating so loudly that I was sure someone must hear. The time had come! I rushed into the room, crying, â€Å"Die! Die!† The old man gave a loud cry of fear as I fell upon him and held the bedcovers tightly over his head. Still his heart was beating; but I smiled as I felt that success was near. For many minutes that heart continued to beat; but at last the beating stopped. The old man was dead. I tookShow MoreRelatedNotes On The Novel Fences And Pied Piper Of Tucson 1080 Words   |  5 PagesUnit 1 Guide Unit Learning Trajectory Students examine the ways in which mystery, tension, and surprise are used in informational and literary texts to engage and intrigue readers. First, students read short stories and poetry, including a close reading of Joyce Carol Oates’ short story, â€Å"Where Are You Going, Where Have You Been?† and Mara Bovsun’s article, â€Å"Pied Piper of Tucson;† they identify and describe ways authors ‘hook and hold’ readers with specific choices. Next, students read theRead MoreAnalysis Of Fences By August Wilson1179 Words   |  5 PagesStudents are not to cold read the play during this period. It is essential for their understanding that this first read comes from a fluent adult reader or (less ideally) from a recording of the play. Teachers should pre-select moments of tension or surprise when students should stop and jot their thoughts, ideas and questions about the text. The suggested cues for the open jots is at the end of every scene are: a. I know_____________________ b. I think______________________ c. I wonder____________________Read MoreA Great Book Is Not A Work Of Luck877 Words   |  4 Pagesrelatable characters, develops an emotional connection to the reader, and features an unpredictable plotline. Characters are often a figment of the author s imagination. In order for any media to be appealing to the average human, characters must be relatable. There are many types of characters in a novel, such as a main character vs. a supporting character, a protagonist vs. an antagonist, and a dynamic character vs. a static character. In order for a book to be great, these characters must haveRead MoreThe Lottery By Shirley Jackson925 Words   |  4 Pagesreporter which counterparts the apathy of the townspeople, through the unprejudiced narrative voice, the dark an effect of uncertainty grows while the twisted ending of the story remains a surprise to the reader. Throughout the story, any knowledge of the event is only publicized to the reader through the characters’ actions and words. While most of the citizens express their impatience since it interferes with their daily routine, others have anxious or uncertain feelings regarding the event, givingRead MoreThe Inspectors Role As A Dramatic Device in An Inspector Calls by J.B. Priestley1097 Words   |  5 Pagesimportant. The Inspectors role as a dramatic device consisted of three things: to create moments of dramatic tension, to present Priestleys central views and to move the story forward. Tension can be created from physical appearance, mystery and suspense. The Inspector uses all three of these to create tension. When he first enters the Birlings dining room, he creates tension from his physical appearance because he is described to create an impression of massivenessRead MoreThe Setting Up More Of Victoria s Ordinary World866 Words   |  4 Pagesshe advocates for medication. This would give her a stronger character arc, as she realizes her own philosophy about treatment changes. Consider making the goal more specific and focus on one major patient. Create the story of the imaginary friend to be more compelling and mysterious. So, if the goal is to help Donald, make his story more captivating and stay focused on this story. Make it more suspenseful and peel away the mystery. Try to create a twist. Consider moving up what Slice says, â€Å"DeadRead MoreDiffferences in Detective Stories Essays824 Words   |  4 Pagesdamsel in distress even in detective stories. Whereas now in the remake of Sherlock Holmes the character played by Rachel McAdams has a huge role in helping solve cases. Another difference, although this depends on the writer, is at what point the actual murder takes place whether it is at the beginning of the story or the end. Edgar Allen Poe may have started off the detective story frenzy with his character Dupin but since then stories, roles of women and men, and how the stories are organized hasRead MoreThe Adventure Of The Speckled Band1307 Words   |  6 PagesNarrative discourse is made up of exposition/ setting, developing conflict, climax, final suspense, and conclusion. The narrative discourse is being portrait in the story by Sherlock trying to find the mystery. Helen Stoner goes to Sherlock Holmes and Dr. Watson for help on figuring out the mystery o f her sister’s death, and they both investigate. It all begins with the renovation that was done to the room. Holmes arrived to Dr. Grimesby Roylott’s home in order to investigate the noise that his daughterRead MoreGothic Literature : The Black Cat1161 Words   |  5 Pagessituation of punished to death. This literature piece definitely belongs to the Gothic genre. This is because the atmosphere of mystery and suspense is present in the story, there are common vocabularies of gothic and there are supernatural and inexplicable events. First of all, The Black Cat is associated with the Gothic literature because there is the atmosphere of mystery and suspense. The story contains a threatening mood and a fear throughout. An ancient prophecy as well as omen, portents andRead MoreThe Importance of Houses in English Literature717 Words   |  3 Pagesanalyzing the significance of houses in Jane Austen’s Northanger Abbey, â€Å"The Lake Isle of Innisfree† by W. B. Yeats, and Dracula by Bram Stoker, it confirms that houses have reached beyond their functional roles, and have developed characters such as, history, ideology, and mystery, which can foreshadow future occurances by illustrating the motivation and drive of the owner of the household. In Austen’s Northanger Abbey, the Tilneys’ house, Northanger Abbey, is used as a place to show-off the extent of

Salome monologue from the play by Oscar Wilde Essay Example For Students

Salome monologue from the play by Oscar Wilde Essay A monologue from the play by Oscar Wilde NOTE: This monologue is reprinted from Representative One-Act Plays by British and Irish Authors. Ed. Barrett H. Clark. Boston: Little, Brown, and Co., 1921. SALOME: I am amorous of thy body, Iokanaan! Thy body is white, like the lilies of the field that the mower hath never mowed. Thy body is white like the snows that lie on the mountains of Judaea, and come down into the valleys. The roses in the gardens of the Queen of Arabia are not so white as thy body. Neither the roses in the garden of the Queen of Arabia, the garden of spices of the Queen of Arabia, nor the feet of the dawn when they light on the leaves, nor the breast of the moon when she lies on the breast of the sea. There is nothing in this world so white as they body. Suffer me to touch thy body. Thy body is hideous. It is like the body of a leper. It is like a plastered wall, where vipers have crawled; like a plastered wall where the scorpions have made their nest. It is like a whited sepulchre, full of loathsome things. It is horrible; thy body is horrible. It is of thy hair I am enamoured, Iokanaan. Thy hair is like clusters of grapes, like the clusters of black grapes th at hang from the vine-trees of Edom in the land of the Edomites. Thy hair is like the cedars of Lebanon, like the great cedars of Lebanon that give their shade to the lions and to the robbers who would hide them by day. The long black nights, when the moon hides her face, when the stars are afraid, are not so black as thy hair. The silence that dwells in the forest is not so black. There is nothing in the world that is so black as thy hair. Suffer me to touch thy hair. Thy hair is horrible. It is covered with mire and dust. It is like a crown of thorns placed on thy head. It is like a knot of serpents coiled round thy neck. I love not thy hair. It is thy mouth that I desire, Iokanaan. Thy mouth is like a band of scarlet on a tower of ivory. It is like a pomegranate cut in twain with a knife of ivory. The pomegranate flowers that blossom in the gardens of Tyre, and are redder than roses, are not so red. The red blasts of trumpets that herald the approach of kings, and make afraid the enemy, are not so red. Thy mouth is redder than the feet of those who tread the wine in the wine-press. It is redder than the feet of the doves who inhabit the temples and are fed by the priests. It is redder than the f eet of him who cometh from a forest where he hath slain a lion, and seen gilded tigers. Thy mouth is like a branch of coral that fishers have found in the twilight of the sea, the coral that they keep for the kings! It is like the vermilion that the Moabites find in the mines of Moab, the vermilion that the kings take from them. It is like the bow of the King of the Persians, that is tainted with vermilion, and is tipped with coral. There is nothing in the world so red as thy mouth. Suffer me to kiss thy mouth. I will kiss thy mouth, Iokanaan. I will kiss thy mouth.

Racial Relations and Color Blindness

Every country has some rules and legislation that provides its citizens with certain security and regulations that guarantee a normal life. However, the real situation appears to be quite the opposite from what should the government provide its population with.Advertising We will write a custom essay sample on Racial Relations and Color Blindness specifically for you for only $16.05 $11/page Learn More In this respect, we can see cases of discrimination though it is claimed to have been fought in the same time when Martin Luther King delivered his speech about the necessity of being more tolerant and patient and not treating people of other races as minorities. The history made the United States of America a multinational state where different languages and religious beliefs are brought from all over the world to contribute to the overall image of the country and enrich its culture. Time passed and people were still coming to the United States to find so me appropriate conditions for their families, education for their children, and more advantageous job opportunities. However, the real situation happened to be not as bright and prosperous as people believed. Status of Minorities The Civil Rights Act was aimed at outlawing racial discrimination which still persists in the form of racial inequality. Education Many people that live in the United States of America experience racial inequality regardless of the claims that this phenomenon was claimed to have been removed from the theory and practice. However, many people face difficulties related to their housing opportunities and educational problems. This does not mean that children of immigrants do not want to receive education – racial discrimination results in much more complicated issues such as lack of educational institutions on the territory of the neighborhoods inhabited by immigrants. Is not this inequality? I believe that this can be considered the most vivid example of racial inequality when people are doomed to live in neighborhoods chosen for them on the bases of racial discrimination principles. As reported in the documentary series Unnatural Causes, the rate of uneducated children that experience violence or become witnesses of violence in the street is very high due to the neighborhood and inability of authorities to provide all people with appropriate living conditions making no exceptions. Children are not educated, they lack self-esteem and self-confidence, and they have no plans for future. As experts explain about such children, they make plans concerning what to wear for their funerals instead of thinking about their graduation and more perspective outcomes (â€Å"Unnatural Causes† n.p.).Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In other words, there is no chance for these children to become good loving parents for their own chil dren as the rate of violence and other external factors are not encouraging at all; hence, people do not make plans to be ready for losses. The situation in society would not permit them to realize their plans to any degree. Health Health is one of the most burning issues of the contemporary society. The global community makes attempts to consolidate people all over the world and fight the danger of fatal illnesses and viruses. However, the cases that take place in the racially marked neighborhoods of the united states of American such as â€Å"Richmond, California, a predominantly Black city in the San Francisco Bay Area† (â€Å"Unnatural Causes† n.p.) demonstrate lack of attempts to improve the health of the population. Besides, it is unclear whether the authorities do nothing with the health of the population due to the race inequality or they have simply failed to provide certain areas with adequate health care services. In this respect, health policies and program s aimed at improvement of health care services provided to the population of another race and ethnicity than white non-Hispanics seem to have failed. As reported in the documentary series Unnatural Causes, â€Å"Segregation and lack of access to jobs, nutritious foods, and safe, affordable housing† (n.p.) can be considered the major factor that contribute negatively to the overall situation with the health of people including residents that have been living in inappropriate neighborhoods for years and even decades and new-comers who experience the pressure of this negative environment. Health of these people reduces their lives. The major reason for shorter life period of people from disadvantaged neighborhoods is the conditions that reduce their lives. People think about the lack of job opportunities, inappropriate health care services, and lack of educational institutions which causes constant stress and worsens their health. Sociocultural factors Though sociocultural issue s can be considered the main aspect of the cultural diversity that can be used for benefit of the society and organizations, people often fail to understand this concept adequately and treat it in the same way they treat their own cultural cues. In this respect, sometimes people lack tolerance and patience to learn differences and comprehend the relations between cultural cues typical of one ethnic group and their actions in a certain setting. When we do not understand something, we try either to learn it better to know how to treat it. At the same time, people may fail to express sufficient understanding; they can express animosity instead.Advertising We will write a custom essay sample on Racial Relations and Color Blindness specifically for you for only $16.05 $11/page Learn More The situation in disadvantaged neighborhoods is difficult to change though people can make efforts such as performed by the people in the High Point in West Seattle where â €Å"Community members, local government and developers took a radical approach in rebuilding this neighborhood – using federal funding to create a mixed-income community with health as its focus† (â€Å"Unnatural Causes† n.p.). In this respect, race matters only for those who got used to stereotypes and biases instead of establishment of new unbiased relations with other community members. So, the definition of racism is instructive because it marks people of other colors of skin than white and other ethnicities than non-Hispanic as those considered victims of this phenomenon in society. However, any expression of preference or discrimination can be considered racism in contemporary society due to multiculturalism spread all over the globe. Colorblindness in California Though California can be considered one of the most multicultural areas on the territory of the United States of America, it can also be treated as the place where people suffer from open discrimi nation regardless of political claims about tolerance and integrity. Civil rights People are discriminated due to their racial belonging in all parts of the world. This can be considered one of the burning issues of contemporary society with regard to a number of factors that contribute to the overall situation in every separate state and the global community in general. The book Racial Propositions: Ballot Initiatives and the Making of Postwar California written by Daniel Martinez HoSang helps people to understand the problem of racial inequality to the extent of its essence because authorities try to make things look better than they appear to be in the real life. In this respect, people in California are treated with regard to their race taking into account numerous acts, policies, and programs aimed at development of clear and unbiased social relations. All attempts to cover or even reduce the open demonstrations of discrimination were made in order to lull the vigilance of acti ve opponents and make the country more attractive for immigrants who did not even think about possibility of being discriminated in one of the most democratic countries in the world. HoSang in his book about the history of race in California describes speeches and public claims made to reduce the opposition:Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bowron’s pronouncement echoed the calls of dozens of other civic unity, â€Å"human relations,† and â€Å"fair play† organizations across the state and around the country during this period; Los Angeles alone was home to twelve such organizations or coalitions by 1944. (ch. 1) Every such pronouncement reduced the efforts of opposition and made people believe that everything would become better than it was and discrimination would not exist anymore. Though Brown has indicated that â€Å"we have no master race† (HoSang ch.1), there are still numerous instances of discrimination and racial inequality in California as well as all over the world. Colorblindness Such notions as colorblindness were supposed to make people free from discrimination and society free from biases and racial inequality. However, some people consider this to be one of the major obstacles on the way to multicultural society with specific needs and traditions. In this respect, the  "†¦key signifiers [such as] rights, freedom, opportunity, progress, etc†¦.† (HoSang ch.1) can be considered the greatest concepts of liberalism while people failed to implement those theoretical issues into practice. Often people fail to perform the commitments they have toward their families and communities; the same happens when politicians say certain things and promise to do something whereas the real situation shows their real actions and intentions that stand behind those actions. Though â€Å"Murphy warned of the ‘exaltation of any race, or nationality as superior to all others’,† (HoSang ch.1), people persist to do things claimed to be negative and inappropriate. This means that there is no color blindness in California as well as in every other area of the earth due to certain peculiar features of human being exercised toward each other. Every person is free to choose what attitude to express toward other people regardless of their being opponents or members of the same community. This can be considered one of the drawbacks of the liberalism and its major keys. With regard to all facts mentioned above it is necessary to ask if people are ready to enjoy the freedoms of liberalism that is supposed to ensure freedom though should not restrict people in their desires and beliefs. It is natural that some people can experience biases against representatives of other ethnic groups though this should not be the reason to deprive them of their democratic freedom to choose whom to make friends with. Real motives of political decisions The racial hierarchy of people in California is the main issue that should be solved. In spite of positive connotations of the language of the latest propositions made concerning the racial inequality policies, these acts are aimed at development and support of already flourishing racial discrimination typical of this area. Racial liberalism can be treated as an attempt to regulate the situation that has become obvious in California. Though the concept of racial blindness is urgent for the population of California that suffers from disadvantaged position, the policies are aimed at stronger restriction of rights and freedoms of people so that they could not oppose the conditions and limitations imposed o them by authorities. Thus, white supremacy can be still observed in terms of hierarchy of races in California. Every claim made against the racial inequality that is supposed to defend the rights of discriminated people can be potentially aimed at bringing racially supreme people to the top. Conclusion People all over the world suffer from hunger and diseases whereas the problem of discrimination that should have been solved many years ago is still urgent for population of one of the most liberal countries of the globe. In this respect, people claim that the racial inequality should be reduced and eliminated from the community. However, the actual claims made by politicians and other representatives of political and social power prove to be aimed at changing the racial hierarchy in California in negative sense. Every person can become color blind in terms of racial biases and discrimination though people cannot be deprived of their liberal powers given to them by political regime of democracy that is known for freedoms and rights imposed on population. The categories of people that have to live in disadvantaged neighborhoods suffer from the liberties and freedoms because they do not have sufficient resources and power to fight the situation; so, their children have to breathe toxic air and go to schools full of violence. Works Cited Hosang, Daniel. Racial Propositions: Ballot Initiatives and the Making of Postwar California. Berkeley, CA: University of California Press, 2010. â€Å"Unnatural Causes.† California Newsreel, 2008. Web. http://www.unnaturalcauses.org/episode_descriptions.php?page=5 This essay on Racial Relations and Color Blindness was written and submitted by user Haleigh O. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Barneys Marketing Plan Essay Example Essay Example

Barneys Marketing Plan Essay Example Paper Barneys Marketing Plan Essay Introduction Executive summary Barneys is planning to extend the target market by embracing budget fashionistas as well as current target customers who are fashion connoisseurs with a high disposable income and cutting-edge taste. It is because, according to Spending Pulse, Sales of luxury goods fell 27. 6% in December 2009 compared with December 2008 including credit cards and cash. The pullback in luxury spending due to the deteriorating economy brought about a sharp slowdown and a torrent of extraordinary markdowns last year. The competitors including Bergdorf Goodman, Saks Fifth Avenue, and Neiman Marcus have been saddled with excess inventories and double-digit sales decrease. In order to do extend target market, Barneys will increase the amount of contemporary, accessory and Co-op merchandise up to 60% of whole inventory in two years, which can draw fashion-oriented customers with limited budget. The primary marketing objective is to accomplish sales increase by 3% compared with sales of $7 80 million for 2008 keeping profit margins of 50% or more, and a 8% increase in sales compared with sales of 2009, maintaining profit margins of 60% or more in the second year. The economic downturn has been bankrupting some firms, toppling longstanding agreements on pricing and distribution. Also, deep markdowns have been destroying the exclusivity that designers are trying to do. Barneys Marketing Plan Essay Body Paragraphs Customers are continuing to turn to the internet for clothing shopping because the online stores offers fashion trends and styling tips as well, and shoppers can quickly search the items by various categories, which makes shopping experience more efficient and not physically demanding. The leading online retailers of designer brands including Net-A-Porter. com and Bluefly. com have performed well showing revenue increase except for the fourth quarter 2008.?Macroenvironment: The shrinking economy, stock market declines, investment erosion, housing crisis, higher food and gas prices have curbed consumers’ craving for hopping. In the recession, the number of fashion-conscious shoppers with money and credit has decreased. —Trends: Marketing massages are getting real, simpler, and straight forward in order to draw skeptical consumers in the recession. Brands fostering more open communication with their customers via two-way medium of the Internet have become more important i n customers’ everyday lives. In an harsh retail climate, accessories are faring better than apparel because they are relatively inexpensive wardrobe updates. The items that can be worked into what customers already have in their wardrobes are selling. -1. Performance review?Distribution: Barneys has 9 Flagships(New York City, Beverly Hills, San Francisco, Chicago, Boston, Chestnut Hill, Las Vegas, Dallas, and Seattle), 18 Co-op stores and 13 outlets in the U. S. The Madison Avenue and Beverly Hills units are healthy and profitable having deep customer base and more known in their markets, but the Las Vegas, San Francisco, Dallas and Boston units have been slow since they opened. Barneys is going for aggressive expansion; four flagships were built in past three years, and it is also looking for store locations in Europe, the Middle East and the Far East. Product and Service: Barneys is high-end department store offering an upscale and original assortment of apparel, accessorie s, jewelry, beauty and decorative home products, and also assorts two private labels, Barneys New York and Co-op. Additional services include a bridal and gift registry, concierge service, studio service and spa, but most of them are only provided at Madison Avenue and Beverly Hills flagship store except personal shopping service. In 2008 September, a men’s Made-to-Measure Clothing service was launched at the Madison Avenue flagship store.?Promotion: The previous key promotions were to introduce the Kate Moss line for Topshop and the Rogan line for Target GO international, which was intended to increase customer traffic. Seasonal warehouse sale is done to reduce inventory. The renowned original window displays in unique themes are helpful to draw customers’ attention and create a buzz. The recent promotion was offering merchandise at a 75% discount last year. S. W. O. T. analysis?Strengths: Hip image of providing unique mix of established designers and new costumers Pr ivate labels allowing full control and high markups Co-op offering chances to draw budget fashionistas with its young, experimental, downtown feel merchandise Good store locations appealing to both tourists and locals?Weaknesses: Aggressive expansion strategy derived from the new owner’s desire to recoup the investment: this has greatly increased expenses for opening stores. Lack of leadership: The former president and chief executive, Howard Socol, resigned in 2008 July and hasn’t yet to be replaced. Taste level which is not widely accepted: with its cutting-edge image, Barneys has a narrower appeal and customer base than other luxury department stores. Opportunities: Growing trends towards contemporary apparel and accessories: customers started to look for practical and wearable items in everyday life rather than expensive statement outfits. Continuing strong growth in online sales: according to the report from the Census Bureau of the US Department of Commerce, onli ne purchases amount has increased by more than 9% to $34. 61 billion in the second quarter of 2009 compared with the amount during the same period of 2008, and online sales of apparel has generated $26. 6 billion.?Threats: Sharp declines in luxury spending due to the weak economy Luxury brands’ losing the image of exclusivity: In a January survey of rich shoppers by the Luxury Institute, roughly half of high-net-worth consumers said luxury brands are becoming commoditized. 64% said they were overpriced. Dangerous extreme discounting of luxury goods: this erodes fat profit margins of 50% of more, and makes customers unwilling to pay full price. Moody’s downgrading Barneys’ debt to â€Å"very high credit risk† rating because of negative operating performance Temporarily disapproved shipments for the 09’ spring orders by some factors including Hilldun Corp. and Rosenthal Rosenthal Inc. as a result of uncertainties over the liquidity and future strate gy Dubai economy facing serious pressure; Istithmar, and investment firm controlled by the government of Dubai, purchased Barneys from Jones Apparel Group Inc. for $942. 3 million in 2007 September. Objectives?First-year objectives: During 2010, Barneys is aiming for sales increase by 3% compared with sales of $780 million for 2009 keeping profit margins of 50% or more.?Second-year objectives: The objectives of Barneys during 2011 is to achieve 8% increase in sales compared with sales of 2010 maintaining profit margins of 60% or more. Marketing strategy?Barneys’ marketing strategy is based on broadening target market by making some changes in merchandise assortment. The primary target customer is upscale discerning fashionistas. This segment, however, is demographically small, and thus in order to enlarge the size of target market, Barneys needs to draw additional secondary target customers who are budget fashionistas Action plans?The target market to be pursued: In addition to the current target customer who has over $175,000 annual household income and fashion-forward taste, the secondary target customer is budget fashionistas who seeks out new and directional labels, but are slightly price-sensitive.?The specific actions in terms of 4Ps: Product and Service – Barneys will increase the portion of contemporary, accessories and Co-op up to 60% of the whole inventory. Also Barneys will show more looks styling with high-low mixed brands via mannequins in the stores, direct mailing catalogs and look-books online in order to offer tyling tips and provoke more cross-selling. Price – Barneys will lower the average price point by raising the amount of accessible price items, and will restrict markdown over 30% which can devalue the brand except for the outlets. Promotion – Barneys will focus on providing customers with non financial incentives such as trunk shows, opportunities to attend art or culture related events, gift certificates for the restaurant or spa in the flagships, and exclusive promotions collaborating with vendors. Place – Barneys will put a hold on the expansion strategy, and instead, will improve the online store more customer-friendly so it can offer effective and enjoyable shopping experience, and attract more online shoppers.?Responsibilities for marketing actions: The actions related to the Product – Merchandising, Design and Sourcing for Co-op, Allocation teams The actions related to the Price – Planning and Merchandising teams The actions related to the Promotion – Planning and Marketing teams The actions related to the Place – Planning and Technology teams?Timing for marketing actions: 11’ April – Barneys will research up-and-coming designers internationally, and start negotiating for winter orders with selected designers who can meet the standards in terms of design, price and delivery time. At the same time, Barneys will start redesigning the online store, and market research for Co-op 12’ spring lines. 1’ August – The online store renovation will be finished, and the merchandise from new designers will be introduced in flagships and on the web site. The integrated promotions via the stores and web site will be performed in order to draw customer’s attention. The Co-op 12’ spring lines with extended SKUs will start being produced.?Timing for marketing actions(continued): 11’ November – If the influx of new contemporary and accessory brands gets positive customer responses and increases sales volume, Barneys will prepare for introducing more of those lines. 2’ February – The Co-op spring line and new rising designers will be shown in the stores and online. The special party for Co-op customers with the dress code â€Å"Anything from Co-op† will be held at the Madison Avenue and Beverly Hills flagships. 12’ October – The overall performanc e will be thoroughly analyzed and the results will be compared with the objectives. Based on the sales volume and profit, the decision to maintain the new portion of merchandise assortment will be made. We will write a custom essay sample on Barneys Marketing Plan Essay Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Barneys Marketing Plan Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Barneys Marketing Plan Essay Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer

Biography of King Bhumibol Adulyadej of Thailand

Biography of King Bhumibol Adulyadej of Thailand Bhumibol Adulyadej (December 5, 1927–October 13,  2016) was the king of  Thailand  for 70 years. At the time of his death, Adulyadej was worlds longest-serving head of state and the  longest-reigning  monarch in  Thai history. Adulyadej  was known for being a calming presence at the center of Thailands recent stormy political history. Fast Facts: Known For:  King of Thailand (1950–2016), the longest-reigning monarch in the worldAlso Known As:  the Great (Thai:  Ã  ¸ ¡Ã  ¸ «Ã  ¸ ²Ã  ¸ £Ã  ¸ ²Ã  ¸Å ,  Maharaja), Rama IX, Phumiphon AdunlayadetBorn: December 5, 1927  in Cambridge, MassachusettsParents: Prince Mahidol (1892–1929) and Srinagarindra (nà ©e Sangwan Talapat)Died:  October 16, 2016 in Bangkok, ThailandEducation: University of LausanneAwards and Honors:  Human Development Lifetime Achievement AwardSpouse: Mom Rajawongse Sirikit Kiriyakara (m. 1950)Children: Maha Vajiralongkorn (king of Thailand 2016–present), Sirindhorn, Chulabhorn, Ubol Ratana Early Life Bhumibol Adulyadej (known as Phumiphon Adunlayadet or King Rama IX) was born on December 5, 1927, in Cambridge, Massachusetts, into the royal family of Thailand. As the second son born to his parents, and because his birth took place outside of Thailand, Bhumibol Adulyadej was never expected to rule Thailand. His reign came about only after his older brothers violent death. Bhumibol, whose full name means strength of the land, incomparable power, was in the United States because his father, Prince Mahidol  Adulyadej, was studying for a public health certificate at Harvard University. His mother, Princess Srinagarindra (nà ©e Sangwan Talapat), was studying nursing at  Simmons College  in Boston. When Bhumibol was 1, his family returned to Thailand, where his father took up an internship in a hospital in Chiang Mai. Prince Mahidol was in poor health, though, and died of kidney and liver failure in September 1929. Revolution and an Education In 1932, a coalition of military officers and civil servants staged a coup against King Rama VII. The Revolution of 1932 ended the Chakri dynastys absolute rule and created a constitutional monarchy. Concerned for their safety, Princess Srinagarindra took her two young sons and young daughter to Switzerland the following year. The children were placed in Swiss schools. In March 1935, King Rama VII abdicated in favor of his 9-year-old nephew, Bhumibol Adulyadejs older brother Ananda Mahidol. The child-king and his siblings remained in Switzerland, however, and two regents ruled the kingdom in his name. Ananda Mahidol returned to Thailand in 1938, but Bhumibol  Adulyadej remained in Europe. The younger brother continued his studies in Switzerland until 1945,  when he left the University of Lausanne at the end of World War II. Succession On June 9, 1946, young King Mahidol died in his palace bedroom from a single gunshot wound to the head. It was never conclusively proved whether his death was murder, accident, or suicide. Nevertheless, two royal pages and the kings personal secretary were convicted and executed for the crime of assassination. Adulyadejs uncle was appointed his prince regent, and Adulyadej returned to the University of Lausanne to finish his degree. In deference to his new role, he changed his major from science to political science and law. An Accident and a Marriage Just as his father had done in Massachusetts, Adulyadej met his wife-to-be while studying overseas. He often went to Paris, where he met the daughter of Thailands ambassador to France, a student named Mom Rajawongse Sirikit Kiriyakara. Adulyadej and Sirikit began a courtship, visiting Paris romantic tourist sights. In October 1948, Adulyadej rear-ended a truck and was seriously injured. He lost his right eye and suffered a painful back injury. Sirikit spent a lot of time nursing and entertaining the injured king; the kings mother urged the young woman to transfer to a school in Lausanne so that she could continue her studies while getting to know Adulyadej better. On April 28, 1950, Adulyadej and Sirikit were married in Bangkok. She was 17 years old; he was 22. The king was officially crowned one week later, becoming Thailands monarch and officially known thereafter as King Bhumibol Adulyadej. Military Coups and Dictatorships The newly crowned king had very little actual power. Thailand was ruled by military dictator Plaek Pibulsonggram until 1957  when the first of a long series of coups removed him from office. Adulyadej  declared martial law during the crisis, which ended with a new dictatorship forming under the kings close ally, Sarit Dhanarajata. Over the next six years, Adulyadej would revive many abandoned Chakri traditions. He also made many public appearances around Thailand, significantly reviving the prestige of the throne. Dhanarajata died in 1963 and was succeeded by Field Marshal Thanom Kittikachorn. Ten years later, Thanom sent out the troops against huge public protests, killing hundreds of protestors. Adulyadej opened Chitralada Palaces gates to offer refuge to the demonstrators as they fled the soldiers. The king then removed Thanom from power and appointed the first of a series of civilian leaders. In 1976, however, Kittikachorn returned from overseas exile, sparking another round of demonstrations that ended in what came to be known as The October 6 Massacre, in which 46 students were killed and 167 injured at Thammasat University. In the aftermath of the massacre, Admiral Sangad Chaloryu staged yet another coup and took power. Further coups took place in 1977, 1980, 1981, 1985, and 1991. Although Adulyadej  tried to stay above the fray, he refused to support the 1981 and 1985 coups. His prestige, however, was damaged by the constant unrest. Transition to Democracy When a military coup leader was selected as prime minister in May 1992, huge protests broke out in Thailands cities. The demonstrations known as Black May turned into riots, and the police and military were rumored to be dividing into factions. Fearing a civil war, Adulyadej called the coup and opposition leaders to an audience at the palace. Adulyadej was able to pressure the coup leader into resigning. New elections were called and a civilian government was elected. The kings intervention was the beginning of an era of civilian-led democracy that has continued with just one interruption to this day. Bhumibols image as an advocate for the people, reluctantly intervening in the political fray to protect his subjects, was cemented by this success. Death In 2006, Bhumibol suffered from lumbar spinal stenosis. His health began to decline and he was hospitalized frequently. He died at the Siriraj hospital in Bangkok on October 16, 2016. Crown prince Vajiralongkorn  ascended to the throne, and his official coronation was held on May 4, 2019. Legacy In June of 2006, King Adulyadej and Queen Sirikit celebrated the 60th Anniversary of their rule, also known as the Diamond Jubilee. United Nations Secretary-General Kofi Annan presented the king with the UN’s first Human Development Lifetime Achievement Award to Bhumibol at a ceremony in Bangkok as part of the festivities. Although he was never intended for the throne, Adulyadej  is remembered as a successful and beloved king of Thailand, who helped calm turbulent political waters over the decades of his long reign. Sources Beech, Hanna. King of Thailand to Be Formally Crowned in an Ornate Spectacle. The New York Times, May 3, 2019.Editorial Board. The King Who Personified Thailand. The New York Times, October 14, 2016.  Grossman, Nicholas,  Dominic Faulder, Chris Baker et al. King Bhumibol Adulyadej: A Lifes Work: Thailands Monarchy in Perspective. Editions Didier Millet, 2012Handley, Paul M. The King Never Smiles: A Biography of Thailands Bhumibol Adulyadej. New Haven, Connecticut: Yale University Press, 2006.  Bhumibol, a King of the People, Leaves Them to the Generals. The New York Times, October 13, 2016.

Safe Haven by Nicholas Spark Essay Example | Topics and Well Written Essays - 500 words

Safe Haven by Nicholas Spark - Essay Example ie ending up in a small North Carolina town, a grief stricken hero in his thirties, leading a dedicated and restrained life until he is bewitched by a cute damsel, a series of miss happenings amply interspersed with love and romance, a mature confidant bent on making the two lovers cherish each other and strike a romantic bond. However, the good thing about Safe Haven is that these similarities end up only here. Over all Spark has managed to contrive an interesting plot, dexterously placing the events and actions in a tactical way, to yield the expected, yet, engaging emotional and artistic effects. The character of Katie initiates a line of action that depends for its fulfillment on the ignorance of the characters, with whom she is designed to interact during the course of the narrative, leading to imaginable yet ingratiating happenings. In that sense the book does manage to grasp the reader interest and attention. One other thing that makes the book a must read is the element of surprise and risk introduced into it by the writer. In that context, the characterization of Kevin, Katie’s husband is indeed praise worthy and complex. It is only when Kevin enters the plot that it makes the readers’ expectations and apprehensions augment to a peak level, leaving them engaged and interested in knowing about the future course of events, and as to how the two central characters that are Katie and Alex will respond to them. In that sense, Spark does manages to build up a sense of uncertainty amongst the readers, making them establish a kind of bond and commitment with Katie and Alex. This ploy gives way to a sense of suspense and apprehension in the novel, irrespective of the readers being able to decipher as to how the story will or should end. Spark does succeed in giving way to a structure that is predictable, yet, replete with a paradoxical tension, ensuing from diverse situations and possibilities, thereby allowing the writer to play with a willing suspension of